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Mercury Media Bias and Mercury Factual Reporting Analysis

Mercury is a popular newspaper in South Africa, published from and headquartered in South Africa. In this article, Mediabuzz is going to analyze Mercury’s media bias and Mercury’s factual reporting on the basis of its coverage, language used, presidential endorsements, media reports, research and blind surveys. We have also commented on the left or right biasedness of the Mercury along with its factual accuracy.

Media Bias Analysis Summary

After thorough research, we will conclude whether the Mercuryis Left Leaning, Right Leaning or Centred in its approach. For Mercury, we will go through several researches, studies, blind surveys, headline analysis, etc. to comment on Mercury’s media bias. Based on the above analysis, we will assign one of the media bias meter out of all the seven possible meters shown here.

right center
extreme right
left center
extreme left

Factual Reporting Summary

For commenting on the factual accuracy of the Mercury, we will flip through previous news articles of the publication and observe if Mercury has published any factually incorrect information. Based on this, we will conclude that we have commented on the factual accuracy of Mercury. Based on the above analysis, we will assign one of the media reliability meter out of all the three possible meters shown here.

slightly reliable
highly reliable

A.   Mercury Media Bias Analysis

Under this section, we will briefly explain the factors that contribute towards our media bias conclusion for Mercury. We will observe, analyse and comment on the Mercury language used, presidential endorsement, controversies, allegations, political views of Mercury’s editors, etc. to support our inference.

1. Mercury Emotional Influence & Adjectives in Headlines

We will rummage through previous headlines of Mercury to look out for usage of influential language, adjectives, emotionally charged words, etc. that suggests any bias of Mercury towards any side of the spectrum.

2. Mercury Endorsement of President

Endorsement of presidential candidates in elections comments strongly about a newspaper’s affiliation towards left or right. We will look out for candidates that Mercury has endorsed in previous presidential elections to support Mercury’s political bias.

3. Political leader’s Criticism of Mercury

A political leader’s frequent criticism of Mercury will also suggest about political inclination of the newspaper. In this section, we will observe if any political leader has criticised Mercury in the past to support our arguments.

4. Allegations on Mercury

Under this section, we will look out for any previous allegations against Mercury by any political leader, party, organization or readers to support if Mercury is biased towards left, right or center.

5. Media Bias Articles from Research Papers, Institutions, etc.

Several reputed fact checking and media bias analytics organizations conduct thorough surveys and research to write about Mercury media bias. To substantiate our claims about Mercury’s media bias inclination, we will cite these highly reliable sources and research from reputed organizations.

6. Audience of Mercury

The audience of Mercury also strongly suggests its media bias. Therefore, to further substantiate our claims, we will write about Mercury’s audience whether they are democrats or republicans in their political affinities.

7. Mercury’s controversial statements and tweets

Several newspapers make controversial statements or tweets on social media that reflect their affinity towards any ideology. We will flip through Mercury social media accounts to look for clues that suggests Mercury media bias.

8. Popular editors of Mercury

Any popular person or editor associated with the Mercury will also speak a lot about Mercury’s media bias. We will analyze popular persons or editors of Mercury that are directly or indirectly linked to any political party or ideology.

9. Mercury CEO’s political views

In this section, we will look if Mercury CEO supports or sponsors any political party directly or indirectly. We will look for his tweets, statements, opinion pieces, and controversies that will take us towards Mercury’s media bias.

B. Mercury Factual Reporting Analysis

After Mercury media bias, we will write about Mercury’s factual reporting, to check whether Mercury is reliable or not. There are several parameters on which we will be analyzing Mercury’s factual accuracies and will comment if Mercury has ever published any false or misleading reports.

1. Mercury’s misleading or false news articles

We will look for Mercury’s previous history if it has ever intentionally or unintentionally published any fake news, false or misleading reports to influence audience. We will also write about false claims made by Mercury in its Op-Ed or news section.

2. Popular Fact-Checking Organizations’ Analysis of Mercury

Several fact-checking organizations including Politico, FactCheck, Snopes, Poynter, etc. conduct frequent fact-check on news articles published by newspapers. We will list down fact-checks that mentioned Mercury to suggest if Mercury has published false stories in the past or not.

3. Sources of Mercury

Sources quotes by newspapers are also indicative of their reliability. We will check the sources quoted by Mercury in their news stories to find out if Mercury is factually reliable or not.

C. Mercury Reliability Ratings by Fact-Checking Organizations

Several organizations across the globe independently conduct thorough research and studies on the pattern of news coverage by mainstream media. These websites study the articles published by the news media with the help of professionals and rate them on the basis of bias and reliability. Under this section, we will find out what other fact-checking organizations and media monitors have to say about Mercury.

D. History of Mercury

Mercury is based out of South Africa and primarily published from South Africa . In this section, we will comment about the history of Mercury including Mercury founder, Mercury publisher, Mercury circulation and Mercury headquarters.

E. Mercury Funding & Ownership

Under this section, mediabuzz will write about Mercury’s investors, stakeholders and owners to analyze how Mercury’s media bias and factual reliability is affected.

F. Readers of Mercury

Under this section, we will provide you approximate numbers of readers Mercury enjoy. It will also have an age-wise, demographic-wise, gender-wise and political opinion-wise distribution of Mercury audience.


G. Mercury Media Bias and Credibility – Conclusion

After a thorough analysis of Mercury on the above mentioned parameters, we will sum up if Mercury is a left, center or right biased newspaper. Based on the analysis, we will offer a judgement on whether Mercury is a reliable or unreliable publication when factual reporting is concerned.

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