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Over the Top Media Services (OTT) in India

Introduction to OTT platforms in India.

Over the Top platforms has become a vital part of the world of online video streaming. The two modes of entertainment are Over the Top platforms and Direct-to-Home (DTH) television. 

Over the Top platforms offers a wide variety of content to watch & consume ranging from television shows to movies, sports, short films, music albums and many more. However, DTH has a restricted type of content. The availability of different genres, multiple languages and subtitles work in favour of over the top platforms. Some of the most popular OTT providers worldwide are Netflix, Amazon Prime Video and Hulu. 

From the year 2015 onwards, over the top platforms have gained immense popularity due to easy availability, affordable mobile data and a wide variety of on-demand video service. Also, Over the Top platforms are the best escapes from annoying 10 minutes of advertisements. 

Netflix is a well known OTT platform for its zero commercials, i.e., zero interruption policy. Similarly, Hulu is best known for streaming the current cable TV shows with no or minimum advertisements. 

Disney+ Hotstar is famous for streaming shows even before television telecasts. Every 6 AM the new episode is made available to premium and VIP members. OTT can be accessed at more than one device.

 Be it television, smartphones, Smart TV, laptop, computer or tablet device; the availability of the internet has made the accessibility of content very easy. You can come across many OTT platforms which offer download facility as well. 

According to the latest statistics, about 55 % of Indian prefers to use Over the Top platforms in comparison to DTH. The new generation is switching more and more towards OTT whereas the older generation is still a little apprehensive about the same.

Disney’s Hotstar has recently emerged as one of the most preferred OTT in India. Amazon Prime and Netflix have taken a slight back seat due to its prices. However, Netflix led OTT is a significant threat to Indian cable television.

Due to Covid19 Pandemic in the year 2019-2020, the OTT users grew by 20 per cent worldwide. India was under lockdown for more than 70 days. Due to zero access to theatres, malls, amusement parks, people have resorted to OTT and Pay TV services only to keep up with the daily dose of entertainment.

 It is the first time in the history of the world that every country is under lockdown. The lockdown has forced people to look for various modes of entertainment to reconnect with the world. Therefore, over the top media platforms came to the rescue. 

Even though the Over the Top platforms have grown widely, the success of small OTT is still tricky. The new OTT platform finds it hard to convert viewers into subscribers. Once the home confinement ends, there will be a drastic change in the viewing patterns of OTT audiences.

Below mentioned is the list of top 40 Over the Top Platforms in India to help you under the competitive world of OTTs in India. The list is classified into three categories such as, 

  1. Indian OTT providers in India 
  2. Regional OTT providers in India 
  3. International OTT providers in India 

Indian OTT providers in India 

The OTT market in India has seen a growth of 14 billion in the year 2019. As per the latest report (in 2020) released by KPMG, Indian subscribers spend more than 20 minutes on a variety of OTT platforms in India. There are more than 40 OTT providers in India.

HOTSTAR (Disney+ Hotstar) 

Ott India 1 hotstar website

Disney + Hotstar or Hotstar is one of the most popular OTT providers in India. 

Areas served:

Hotstar was launched in February 2015 and served four countries, namely India, United States, United Kingdom, and Canada. 

Languages:

This online portal is available in multiple languages such as Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi.

Type of content:

Hotstar features Indian movies and television broadcast of television. This ad-supported service also provides the live streaming of popular sports like cricket, football, and kabaddi. The portal also offers Hotstar Special which means Hotstar original content.

Paid plans:

Hotstar offers two types of paid subscriptions, namely VIP and Premium tiers- 

  • The VIP tier offers domestic programs and sports content which includes the Indian Premier League (IPL). 
  • The Premium tier offers television series from HBO, Showtime and popular American shows also international movies. 

Ownership:

Hotstar was owned by the subsidiary of Star India known as the Novi Digital Entertainment. In 2019, 21st Century Fox, a parent company of Star India was bought by the Disney+ which was followed by the integration of Disney+ to Hotstar which resulted in the name Disney +. Hence, Hotstar is owned by The Walt Disney Company, India. The headquarters of Disney + Hotstar is located in Mumbai, India.  

In March 2020, Hotstar recorded 300 million active users.

HOTSTAR (Disney+ Hotstar) Online

HOTSTAR (Disney+ Hotstar) Android App

HOTSTAR (Disney+ Hotstar) iOS App

ZEE5

Ott India 2 zee5 website

Launched on 14 February 2018, ZEE5 is a popular video-on-demand service in India available in multiple languages. Essel Group, a subsidiary of Zee Media Corporation Limited (ZMCL) is the owner of ZEE 5. The platform is best known for its first Tamil web series named America Mappillai. ZEE5 has launched two years ago but had more than 150 million users worldwide. The headquarters of ZEE5 is located in Mumbai, India. ZEE5 operates in more than 190 countries except for the United States due to Dish network clause.

Languages:

ZEE 5 is available in English, Hindi, Tamil, Telugu, Bengali, Malayalam, Marathi, Kannada, Marathi, Bhojpuri, Gujarati, Punjabi and Odiya. 

Type of content:

The ZEE5 platform streams a variety of shows in multiple genres such as comedy, drama, mystery, thrillers, Music, horror, crime, sports, romantic, and action.

Notable features:

ZEE5 has recently launched AD Suite which involves Ad Vault, Ampli5, Wishbox and Play5. The ZEE5 portal has an application which offers enhanced UI and UX experience. The app is developed in association with Applicaster, Talamoos, Lotame and Minute.ly. 

ZEE5 Online

ZEE5 Android App

ZEE5 iOS App

Sony Liv

Ott India 3 sonylilv website

Launched eight years ago, Sony Liv was established on 22 January 2013. Owned by Sony Pictures Network, India, Sony Liv is an Indian general entertainment video on demand. 

Areas served:

Sony Liv serves India, UAE, Kuwait, Saudi Arabia, Oman and Bahrain.

Type of content:

Sony liv streams a large variety of content which includes last 18 year’s content from Sony Entertainment channels namely Sab TV, Sony TV, Sony MIX, Sony Max, Sony Max 2, SET PIX, AXN and Animax. You can also find many English, Hindi and Regional movies streaming for free on the platform. Animax was a popular channel broadcasting Japanese animations with English subtitles. The channel was discontinued in India on 7 July 2017 and was made exclusively on the digital platform.

Most notable event:

Sony Liv is a pioneer in producing music content for a Hollywood feature film. The Hindi version, Aaadat, was created by Jubin Nautiyal and Shirley Setia in India. The first-ever Gujarati web series was broadcasted on Sony Liv.

Sony Liv Online

Sony Liv Android App

Sony Liv iOS App

MX Player

Ott India 4 MXPLAYER website

 Launched on 18 July 2011, MX Player was first launched as a video player which features subtitle support, hardware acceleration & offline video viewing capabilities. On 20 February 2019, MX Player switched to an OTT platform and started streaming original programs. The platform runs on an ad-support model. 

Ownership:

MX Player is owned and operated by Times Internet. The headquarters of MX Player is located in Gurugram, India.

Areas served:

The application is available in India, USA, UK, Canada, Australia, New Zealand, Bangladesh, and Nepal.

Languages:

It is available in 12 languages such as Hindi, Tamil, Telugu, Bengali, Marathi, Punjabi and many others. Along with entertainment & the portal offers games as well.

International expansion:

Initially, the MX Player was available nationally only. However, recently the portal expanded to a global platform. The portal streams licensed content from multiple national and international studios such as Sonar Entertainment, Screen Media, Hungama, FilmRise, Shemroo & Goldmine.

Currently (in 2020), MX Player has more than 750 million users worldwide spread more than 150 countries. 

MX Player Online

MX Player Android App

MX Player iOS App

Voot

Ott India 5 VOOT website

Voot is a popular subscription-based OTT provider in India. Voot offers video on demand, video streaming, web portal and entertainment services on its platform. Voot platform runs on an ad-support model. In February, Voot launched a paid subscription service by the name, Voot Select. Voot app is available as in iOS, KaiOS and Android format. 

Ownership:

Launched four years ago on 26 March 2016, the portal is available in the United Kingdom as well via Virgin Media. Viacom 18 is the owner of Voot. The headquarters of Voot is located in Mumbai.

Languages:

The portal streams content in 7 different languages, namely Hindi, English, Gujarati, Kannada, Tamil, Telugu, Bengali, and Marathi.

Type of content:

Voot streams comedy, drama, web-chat shows, mocumentary, satire, travel show, anthology, thriller, and psychological thrillers. It hosts more than 40,000 hours of content. The portal streams content from Viacom 18 owned channels, MTV, Nickelodeon & Colors channel.

Voot Online

Voot Android App

Voot iOS App

Airtel Xstream

Ott India 6 AIRTELXTREAM website

Airtel Xstream is an OTT owned and operated by Bharti Airtel. The application streams content in multiple languages. The Airtel Xstream streams movies, Live TV channels and original series from multiple OTTs. 

Airtel Xstream application is available with Airtel Thanks subscription offers. The app is available to Airtel prepaid, postpaid, broadband and digital TV users. The headquarters of Airtel Xstream is located in Gurgaon, India.  

Airtel Xstream Online

Airtel Xstream Android App

Airtel Xstream iOS App

Jio Cinema

Ott India 7 JIOCINEMA website

Owned by Reliance Jio Infocomm Ltd, Jio Cinema is a popular on-demand video library which streams a wide variety of content. The portal streams movies, Jio shorts, documentaries, TV shows, music videos and trailers. The portal claims to offer a highly optimized and top-notch video streaming experience. 

Some of the key features of JioCinema are Watch List Feature, Resume Watching, Dock Player Function, Auto Play TV Series, Bitrate Selection, Voice Search, and Download features. The application is available on Google Playstore, Appstore and Tizen store.

Jio Cinema Online

Jio Cinema Android App

Jio Cinema iOS App

ALT Balaji

Ott India 8 ALTBALAJI website

Ownership:

Owned & operated by the famous media and production house Balaji Telefilms, ALT Balaji is renowned OTT provider in India. The portal was launched on 16 April 2017 by founding members Ekta Kapoor and Shobha Kapoor. 

Languages:

The OTT platform is available in several languages, namely Hindi, Tamil, Bengali, Bhojpuri, and Marathi. 

Type of content:

Alt Balaji offers a variety of web series as well as movies of different genres ranging from romance, thriller to kids and comedy.

The ALT Balaji is specially designed and supports content based on video subscriptions according to the taste of Indians of age group spanning across the entire world. The portal is known for providing varied video content with over 250 hours of running time. It gained popularity among the masses over time, and now it is accessible through 32 different interfaces. The headquarters of Alt Balaji is located in Mumbai, India.  

ALTBalaji Online

ALTBalaji Android App

ALTBalaji iOS App

The Viral Fever

Ott India 9 TVF website

History:

The Viral Fever or better known as TVF is a popular YouTube channel founded by Arunabh Kumar. The portal was started with the vision to provide quality content to Indian youth, and over time, it turned to be a successful venture. Launched in 2010, TVF now receives most of its funding by Tiger Global. Currently (in 2020), TVF is owned by Contagious Network Media Online Private Limited.

In 2014, the first web series ‘Permanent Roommates’ was launched. It got immense popularity and introduced many new talents in the industry. Along with successfully managing the YouTube channel, it also operates on an application-TVFPlay curated for Android as well as iOS. 

The video content offered by The Viral Fever is a result of varied output by over 240 members. The viewership in these recent years has kept on increasing gradually and now serves a variety of people from diverse age groups. 

Association:

TVF is also associated with other OTT platforms like MX Player, Amazon Prime, to name a few. The latest web series Panchayat, which was released on Amazon Prime Video, turned out to be a massive success for TVF as well as the actors. The successful venture has partnered with several brands, including Flipkart, Ola, Bharti Airtel, and many more.

The Viral Fever Online

The Viral Fever Android App

The Viral Fever iOS App

Ullu

Ott India 10 ULLU website

Ullu is a popular youth-centric OTT platform in India. This online streaming service was made available to internet audience on 25 December 2018 by Vibhu Agarwal. Currently (in 2020), Ullu is owned and operated by Ullu Digital Pvt. Ltd. 

Language:

The OTT platform serves the masses worldwide with regional content in Indian local languages such as Hindi and Bengali.

Most notable web series:

‘Halala’ is one of the most popular web series streamed on Ullu application. The show is based on triple talaq.

Ullu Online

Ullu Android App

Ullu iOS App

Eros Now

Ott India 11 eros now website

Eros Now is a leading digital streaming platform owned by the media and distribution venture, Eros International. Launched in 2012, the platform streams more than 12,000 hrs of video content via its native application and website. The paid subscription of Eros Now enables the audience to stream all the digital contents without any hassles. There are more than 153 million subscribers of Eros Now.

Areas served:

The on-demand platform serves several nations and continents, including India, the United Kingdom, and the United Arab Emirates. The cost of subscription varies accordingly.

Languages:

Eros Now hosts digital media in diverse languages such as Hindi, English, Marathi, Bengali, Tamil, and Telugu, to name a few.

Eros Now Online

Eros Now Android App

Eros Now iOS App

Fliz Movies

Ott India 12 fliz movies website

Fliz Movies is a critically acclaimed on-demand digital platform which offers its services in Hindi as well as diverse regional languages in India. The portal is known to acquire a large local audience through its hassle-free premium streaming services. Fliz Movies is not available to iOS users.

Fliz Movies Online

Fliz Movies Android App

Vodafone Play

Ott India 13 Vodafone Play website

Vodafone Play, managed by Vodafone Network, was made available in India recently (in 2020). The OTT platform has partnered with a few online media streaming platforms, namely ZEE5, Hungama, ShemarooMe, YuppTV to provide uninterrupted services to the Vodafone subscribers at no additional cost. The portal offers connectivity with up to 5 devices streaming at the same time. 

Type of content:

Vodafone Play streams more than 10,000 hours of digital content such as Hollywood and Bollywood movies to Vodafone users. Along with originals from various OTTs, it also streams a variety of soap operas, over 400 live news channels and music videos to entertain the audience.

Languages:

It is available in 13 distinct languages like Hindi, Bengali, Marathi, Kannada, and many more. 

The service is accessible through different modes like application, website, fire sticks, etc. One needs an active plan of Vodafone to avail the complementary services of Vodafone Play.

Vodafone Play Online

Vodafone Play Android App

Vodafone Play iOS App

Jio TV

Ott India 14 jio tv website

Jio TV is a popular OTT provider in India owned and operated by Reliance Entertainment. The portal streams a large number of live TV channels across India. 

Jio TV was launched on 5 September 2016. The portal has many features such as share, zero disturbances, multilingual, channel zap, mini player and reminder. Currently (in 2020), the portal is available to Indian audiences only

Jio TV Online

Jio TV Android App

Jio TV iOS App

ShemarooMe

Ott India 15 shemroome website

ShemarooMe is new OTT provider in India launched by Shemaroo Entertainment Media Network. The platform is more of Hindi-GEC free-to-air television channel. The channel was launched on 1 May 2020 for the entertainment.

The portal supports original content such as a wide range of soap operas, Hindi movies, devotional content, and live TV channels. It is a subscription-based service offering seven different plans according to the taste of the audience.

ShemarooMe Online

ShemarooMe Android App

ShemarooMe iOS App

Arre

Ott India 16 Arre website

Arre was started in 2016 with the vision of providing informative and satirical content to the audience of India. UDigital launched the portal. They manage a channel on YouTube along with the website posting several originals, documentaries, sketch comedy, news, and many more.

Arre is recognized for its sound content providing insights to various aspects of the society. The portal was started by B. Sai Kumar along with Ajay Chacko, and Sanjay Rai Chaudhary. Later, Arre collaborated with many leading brands and other well-known OTT platforms in the entertainment industry like Saavn, Ola, Sony LIV, Yupp TV, to name a few.

Arre Online

Arre Android App

Arre iOS App

Lyca TV

Ott India 18 spuul website

Lyca TV is famous OTT provider in India known for providing uninterrupted streaming of different regional content online. Launched in 2015, Lyca is online over-the-top (OTT) ethnic entertainment content provider available in 20 countries. The portal is available in 9 different languages. The content on Lyca TV was designed especially for significant ex-pat communities spread all across the world.

The Lyca mobile launched Lyca TV. Recently (in 2020), Lyca TV joined hands with Yupp TV. Currently (in 2020), the portal is now solely managed by the Yupp TV.

Lyca TV Online

Lyca TV Android App

Spuul

Ott India 18 spuul website 1

Spuul is a popular OTT provider in India offering a wide range of media content spanning across the globe. The portal is associated with several reputed production houses like Viacom 18, Yash Raj Films, SheemarooMe, and many more. The headquarters of Spull are located in Singapore and Mumbai

Areas served:

The portal has also collaborated with many Nepali, Bangladeshi, India and Pakistani TV channels to stream live content. However, most of the video content available is of Indian origin. 

Spuul had a vast catalogue of more than 1000 films and TV shows. Spull offers a paid subscription to stream all the content in a hassle-free manner.

Spuul Online

Spuul Android App

Spuul iOS App

BIG Flix

Ott India 19 bigflix website

Launched in 2008 by Reliance Entertainment, Big flix is a popular on-demand streaming platform. Big flix is best referred to as a ‘Personal Blockbuster Theatre.’ The headquarters of Big Flix is located in Mumbai. The portal streams content in high definition. 

Type of content:

The content ranges from movie trailers, films, to reviews all about the Indian Entertainment industry. 

Languages:

This OTT provider in India streams original content in 3 regional languages (Marathi, Tamil, and Telugu) along with Hindi. 

Notable feature:

The best feature of the OTT is that it does not operate on advertisements for revenue generation. The portal generated its revenues from subscription charges and is an entirely ad-free portal.

BIGFlix Online

BIGFlix Android App

BIGFlix iOS App

DittoTV

Launched in 2012, Ditto TV is Essel Group-owned, a popular OTT provider in India. On 15 February 2018, Ditto TV integrated with ZEE 5 over the top media platform. This subscription-based OTT streams more than 1 lakh hours of content which includes movies, lifestyle videos, live television, health and TV shows.

Areas served:

Ditto TV streams content worldwide, including the United Kingdom, New Zealand, Australia, and the United Arab Emirates. The portal is currently unavailable in the United States of America. 

Languages:

The portal streams a wide variety of content in multiple languages such as English, Hindi, Tamil, Telugu, Malayalam, Marathi, Gujarati, Bangla and Punjabi.

DittoTV Online

DittoTV iOS App

Gemplex

Ott India 21 gemplex website

Gemplex TV is a premium video-on-demand & music streaming platform owned by the Gemplex Media Private Limited. The company was launched in 2019. The portal is one of the most premium OTT providers in India. The premium package offers unlimited live content, music, video & original content in high definition with the limited advertisement.

Languages:

Gemplex offers digital content to the in diverse languages, i.e., Hindi, Bengali, Malayalam, Marathi, English, Punjabi and Persian. 

Type of content:

Gemplex streams a large variety of content. The web portal is divided into multiple sections, such as Movies, Lyrical, Originals, Musicals, Events On-The-Go, Non-Fiction, Spiritual Content, Travelogues, Sports, Lifestyle, and Premium Shorts.

Gemplex Online

Gemplex Android App

Gemplex iOS App

Arunkanth Online

Ott India 22 Arunkanth Online website

Arunkanth online is a popular OTT provider in India owned by the InfoPluto Media Works. The portal offers several digital magazines in password-protected PDF format. It also offers various paid ways of watching movies online. Arunkanth V is a sole proprietor of the AK online. 

Notable feature:

AK online is the best portal for budding artists. It streams innovative independent content ranging from short films to music videos created by new talent. The application is designed for artists, art lovers and filmmakers. There are no pop-up advertisements.

About owner:

Arunkanth V is a music composer, independent filmmaker, magazine and application publisher. He runs a separate online TV channel & internet radio to promote and support indie content. 

Arunkanth Online Online

Arunkanth Online Android App

Arunkanth Online iOS App

IndieShorts 

Ott India 23 indie shorts website

IndieShorts is a new online video streaming OTT platform designed for web series, short films, documentaries, and music videos. The content is created and conceptualized by young & talented filmmakers. The portal offers young talents to submit their films. The content is categorized as web series, short movies, feature content and many more. The portal has marked its content according to age classification.

Languages:

The portal streams content in multiple languages such as Hindi, Telugu, Tamil, Malayalam, and Bengali language. The portal also streams silent films. 

About the owner:

The portal is registered under the trademark of Winter Sun Studios Private Limited. The Winter Sun Studios is a Bengaluru based famous Film Production, Distribution and Post Production Company. 

IndieShorts Online

IndieShorts Android App

Prime Flix

Ott India 24 Prime flix website

Prime Flix is a new video-on-demand platform offering the latest entertainment shows. This OTT is one of the premium video streaming services available in India. The portal provides a wide range of movies & shows.

Prime Flix streams more than thousand web series, music albums, short films, Tamil & Telugu movies. The content is available in high definition.

Prime Flix Online

Prime Flix Android App

Prime Flix iOS App

YuppTV

Ott India 36 yupptv website

YuppTV is a popular OTT provider in India founded in the year 2006. The portal streams content for South Asian masses. It includes live television and movies with storage and recording facility. 

Languages:

YuppTV offers more than 300 TV channels in more than ten languages, namely Hindi, English, Marathi, Oriya, Bangla, Nepali, Urdu, Punjabi and many more. 

 The head offices of YuppTV are present in India and Atlanta. In 2016, Yupp TV came into a business relationship with another on-demand streaming platform Arre based in Mumbai, India. The OTT platform allows the streaming of digital content on six screens per subscription and can be access through 25 devices.

YuppTV Online

YuppTV Android App

YuppTV iOS App

Regional OTT providers in India 

India is an enormous land known for its diverse culture and languages. Language changes with change in places. Hence, there is a dire need for personalized content based on languages. Therefore, over the top media platforms are classified as Regional OTT providers in India, such as Sun NXT, Aha, and Hoichi, are made available.

Sun NXT

Ott India 25 Sun nxt website

Sun NXT is one of the best Regional OTT providers in India launched in 2017 by Sun TV network. The portal mainly focuses on streaming content for South Indian and Bengali audiences

Languages:

The portal streams content in Tamil, Telugu, Malayalam, Kannada and Bengali language. The headquarters of Sun Nxt is located in Chennai region of Tamil Nadu.  

Areas Served:

Sun NXT serves in many countries other than India, namely Unites States, Canada, Europe, Singapore, Malaysia, Singapore, Sri Lanka, South Africa and New Zealand. 

Type of content:

Currently (in 2020), Sun NXT streams more than 40 live television channels, 4087 movies, and 390 television shows along with news, comedy clips, music and original content. 

Paid packages:

The portal offers three types of premium subscription packages- monthly, quarterly and annually.

The portal is accessible through different platforms like Vodafone play, Idea movies, Jio cinema, iOS, Android, fire stick, smart TVs, web browser streaming services. There are more than 15 million subscribers of Sun NXT. 

Sun NXT Online

Sun NXT Android App

Sun NXT iOS App

Hoichoi

Ott India 26 hoichoi website

Hoichi is one of the best regional OTT providers in India designed exclusively for Bengali speaking people. Hoichoi is a Bengali word which means non-stop excitement. Hoichoi was launched on 20 September 2017. 

Based in West Bengal, Hoichoi is owned and operated by SVF Entertainment Pvt Ltd. The portal streams content worldwide. The prime focus is on Bengali content which includes web series, regional movies, documentaries, short films; children based content, original series/movies and many more. Most of the content has an English subtitles facility making the content available to larger audiences.

Hoichoi streams more than 500 movies, out of which 100 films were produced by SVF entertainment and other 400 movies from other production houses. The portal also streams more than 1000 songs in the Bengali language. The technology partner of Hoichoi is View lift.

Hoichoi Online

Hoichoi Android App

Hoichoi iOS App

Aha

Ott India 27 aha website

Owned and operated by Arha Media & Broadcasting Pvt. Ltd., Aha is a popular regional OTT provider in India streaming content in Telugu and English language. The Arha Media & Broadcasting Pvt. Ltd is a joint venture of My Home Group and Geetha Arts. The portal was launched on 25 March 2020. The headquarters of Aha are found in Hyderabad. 

Aha can be accessed over the internet, iOS, Android, Apple TV, Roku and many more. The portal streams an extensive collection of movies and web shows, and one of the prime benefits of streaming on Aha is that one can download these digital contents for offline streaming.

Aha Online

Aha Android App

Aha iOS App

Addatimes

Ott India 28 addatimes website

Owned by Addatimes Pvt. Ltd., Addatimes is a regional over the top provider in India known for its digital entertainment majorly in Bengali language. The portal also streams content in other languages such as Hindi, Tamil, and Telugu. 

Addatimes offers a paid package to stream premium content. The portal streams several soap operas, movies, music, and sports content. The headquarters of Addatimes is located in West Bengal. The content is available worldwide.

Addatimes Online

Addatimes Android App

Addatimes iOS App

Manorama Max

Ott India 29 Manorama Max website

Manorama Max is a popular regional OTT provider in India. Malayala Manorama is the owner of Manorma Max. The portal streams latest news videos which include live news and all the curated programmes of Manorama News in the Malayalam language. Manorama Max offers a paid annual subscription to stream premium content.

Manorama Max offers a wide range of genres like romance, thriller, drama, movies, shows, and originals. The portal has been a popular streaming service among the Malayalam speaking masses. The website is divided into different sections, such as news, shows, music, movies, and max superstars.

Manorama Max Online

Manorama Max Android App

Manorama Max iOS App

Hyflix 

Ott India 30 hyflix website

Hyflix is a video on demand platform known for offering some of the best TV shows, Smart movies, News TV channels, and web series. The portal streams the content in multiple languages free of cost. Hyflix is mostly preferred for its famous blockbuster regional cinema content

 Hyflix is a part of Nakshathram productions. The portal has recently upgraded its user interface. They have also introduced a hot content catalogue and smart search option.

Hyflix.com Online

Smart Multiplex

Ott India 31 smart multiplex website

Smart Multiplex is a video on demand portal owned by the Nakshthram Productions. Smart Multiplex is a popular regional OTT provider in India. The portal streams recent motion pictures, grant winnings and elite TV appearances. It is a paid portal available in South Indian languages.  

Smart Multiplex Online

International OTT providers in India 

Over the top media platform, culture has been international. Indian audiences have gradually fallen in immense love with OTT content as it is cut to cut, varied genre and save time as well as personalized. Indian users have started liking OTT culture due to the exposure to International OTT providers in India. Netflix, Amazon Prime and Viu had been the made players in the field.

Netflix

Ott India 32 netflix website

Netflix is one of the most preferred international OTT providers in India found on 29 August 1997. The OTT platform has produced and distributed several digital contents over the last 22 years, which included a vast library of movies, television shows and web series. The headquarters of Netflix is located in Los Gatos, California, United States of America. 

Areas served:

Netflix streams content across the entire world, including India, America, Brazil, and Spain. 

Paid subscription:

Netflix offers a paid subscription service. The subscription-based premium service supports streaming on up to 5 screens simultaneously on different platforms like smartphones, web browsers, fire sticks, and Smart TVs. Currently (in 2020), the portal has more than 193 million paid users.

Netflix has also partnered with Telltale Games recently to outsource the games to its OTT platform. The shares of Netflix are held by three ventures, primarily The Vanguard Group, Capital Group Companies, and BlackRock. 

Netflix Online

Netflix Android App

Netflix iOS App

Amazon Prime Video

Ott India 33 Amazon prime website

Launched on 7 September 2006, Amazon Prime Video is one of the most used international OTT providers in India. The portal is best known for its extensive digital content with 300+ hours of running time which includes movies or television shows for rent or buy. In a few countries, Amazon Prime video offers Amazon channels enabling viewers to subscribe to other digital content from different portals such as HBO in the USA. Amazon Prime Video is an exclusive OTT service owned and operated by Amazon Inc.

Areas served:

 The portal is available in different countries, including India, America, Germany, Austria, etc. The headquarters of Amazon Prime is located in Seattle, United States of America. 

History:

The OTT platform was formerly known as Amazon Unbox, which was later changed to the present name in 2008. Over time, it partnered with reputed firms, production houses, and TV channels like Twitter, Epix, and many more. 

The premium subscription, Amazon Prime, which is priced differently for different nations, offers unlimited music streaming along with digital content. Amazon Prime can be easily accessed through a variety of devices like smart TVs, personal computers, etc. along with Amazon Fire Stick.

Amazon Prime Video Online

Amazon Prime Video Android App

Amazon Prime Video iOS App

Viu

Ott India 34 viu website

 Viu is a popular international OTT provider in India owned by PCCW Media Limited. Viu was launched in October 2015 as an OTT streaming top quality content from Asia’s top content providers. The headquarters of Viu is located in Hong Kong

Viu offers two packages- Free and premium subscribers. Premium subscribers offer an ad-free model with downloading facility and full 1080p HD quality videos streaming. The portal provides local language subtitles and original production series. The content is available in multiple genres. Along with streaming Indian web series, the portal is well-known for streaming Korean digital content. 

Languages:

Viu is available in many languages, namely, English, Arabic, Chinese, Burmese, Hindi, Bangla, Thai, Tamil and Telugu. 

Areas served:

Viu is available across 17 countries such as Hong Kong, Kuwait, Malaysia, Oman, United Arab Emirates, Bahrain, India, Kenya, Nigeria, Philippines, Malaysia, Jordan, Egypt, and Saudi Arabia to name a few. However, in December 2019, Viu suspended its services in India. 

Currently (in 2020), Viu has an enormous base of 30 million active users.

Viu Online

Viu Android App

Viu iOS App

Mubi

Ott India 35 mubi website

Founded by Efi Cakarel in 2007, Mubi is a popular OTT platform with its headquarters located in Turkey. Mubi is a distributor; subscription-based OTT platform as well as the producer streaming content from a vast movie content library. The portal also runs a unique film database and a magazine named ‘The Notebook’ available online. Initially, the portal was started as a social network for cinephiles.

Notable feature:

Mubi has a very different concept. The portal adds one movie to its database daily, which is available to viewers for 30 days.

Languages:

 Mubi is a multilingual platform extending its services in Hindi, English, Italian, Bengali, Turkish, Malay, Spanish, German, Italian, Indonesian and many more languages. 

Mubi has its offices in Berlin, Vienna, Melbourne, London and New York. Mubi can be accessed over the internet, smart TVs, Android, Roku devices, iOS, Amazon fire sticks, PlayStation, and many more.

Mubi Online

Mubi Android App

Mubi iOS App

HOOQ

Ott India 37 HOOQ WEBSITE

HOOQ is a popular Singaporean video-on-demand streaming service founded on 30 January 2015. HOOQ was a joint venture of three renowned media houses like Warner Bros, Sony Pictures, and Singtel. 

Areas served:

In 2016 and 2017, this on-demand streaming platform was made available to the masses of Singapore, Thailand, India, Philippines, and Indonesia. 

Languages:

The portal is available in three languages such as English, Thai and Indonesian.

 In 2019, the liquidation of the company shares the company was displaced. It started incurring losses which led to the shutdown. Therefore, HOOQ was dissolved on 30 April 2020.

HOOQ Online

HOOQ Android App

HOOQ iOS App

Discovery Plus

Ott India 38 DISCOVERY PLUS WEBSITE

Discovery Channel India owns discovery plus. Discovery plus streams exclusive documentaries, short films and popular TV shows. Discovery plus has been a popular and high-demand international OTT provider in India, especially, among the science enthusiasts due to its wide range of informative content. 

Type of content:

Most of the digital content revolves around science which includes sub-domains like technology, microbiology, life sciences, science fiction, physics, and many more. 

Paid subscription: 

The portal is available at Rs 300 per year. 

Languages:

The portal is available in eight languages – Hindi, English, Telugu, Malayalam, Kannada, Tamil, Bangla and Marathi.

Discovery + Online

Discovery + Android App

Discovery + iOS App

Vuclip

Ott India 39 vuclip WEBSITE

Owned by Singapore-based Pacific Century CyberWorks Ltd, Vuclip offers a wide range of content online. The portal streams content across several nations, including India, Egypt, Thailand and more countries.

The headquarters of Vuclip is located in California. The portal has successfully streamed content through diverse digital media platforms and has received the award for the best app by Mobby’s Awards.

Vuclip Online

Vuclip Android App

Vuclip iOS App

Mavshack.com

Ott India 40 mavshak WEBSITE

Mavshack is an online video streaming platform, available in more than 80 countries worldwide which include the Middle East and the United Kingdom. The portal offers a variety of digital content mainly for Indian and Philippine audiences. Mavshack has partnered with several ventures lately like Ooredoo, Duae, and STC, to name a few.

Mavshack Online

Mavshack Android App

Mavshack iOS App

Summary:

This article contains a list of top 40 over the top media platforms in India, uniquely curated for you. Please note the data given above is procured from some of the highly reliable, authentic and safe magazines, press agencies, websites and news portals running in and around the world. Hence, we assure you that no false information is stated above.

Over the top media, service is becoming a popular trend nowadays. In the constant hustle-bustle, OTT has turned out to be a quite user-friendly and easily accessible source of entertainment. The top 5 most subscribed over the top platform in India are Disney+ Hotstar, Amazon Prime Video, Sony LIV, Netflix, and Voot. 

Do you know Over the top platform has pushed more than 1000 original web series content every year? OTT media has taken up the place of regular television in the lives of many people. Most of the internet users are hooked to one or other OTT platform.

Netflix alone has more than 152 million subscribers, with 182 million alone in the USA. Among Indian OTT providers in India, Hotstar has more than 50 million subscribers. Out of which, India alone has 8 million paid subscribers. 

MediaBuzz offers in-depth and well-researched coverage of all the media sources. We are a strong team of professional writers with a knack for the trends in the world of journalism all around the globe. To formulate a more authentic list, we are open to your suggestions. You can fill our comment sections with the answers to the questions mentioned below.  

  1. What are the top five over the top media platforms according to you?
  2. According to you, have we forgotten to add any over the top media platform to the above list?
  3. What according to you will change in the future of over the top media platform in India? 
  4. How will you categories over the top media platforms? Is it according to the genre, age group, popularity or cost-effectiveness? 
  5. Is there any personal favourite over the top media platform?
  6. Which OTT have you subscribed from the list mentioned above?
  7. Do you wish to share any information related to any OTT?

Important Note:

We are always looking for people having a background in media/journalism/mass communication to contribute more articles for us. If you are an expert at over the top media industry, we would like you to help us make this article better.

We are also looking for companies/people who wish to sponsor this article and empower us to research and cover more valuable information about over the top media industry.

For more details, please contact us at mediabuzz.org@gmail.com.

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