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Business Today Media Bias and Business Today Factual Reporting Analysis

Business Today is a popular newspaper in Kenya, published from and headquartered in Kenya. In this article, Mediabuzz is going to analyze Business Today’s media bias and Business Today’s factual reporting on the basis of its coverage, language used, presidential endorsements, media reports, research and blind surveys. We have also commented on the left or right biasedness of the Business Today along with its factual accuracy.

Media Bias Analysis Summary

After thorough research, we will conclude whether the Business Todayis Left Leaning, Right Leaning or Centred in its approach. For Business Today, we will go through several researches, studies, blind surveys, headline analysis, etc. to comment on Business Today’s media bias. Based on the above analysis, we will assign one of the media bias meter out of all the seven possible meters shown here.

right center
extreme right
left center
extreme left

Factual Reporting Summary

For commenting on the factual accuracy of the Business Today, we will flip through previous news articles of the publication and observe if Business Today has published any factually incorrect information. Based on this, we will conclude that we have commented on the factual accuracy of Business Today. Based on the above analysis, we will assign one of the media reliability meter out of all the three possible meters shown here.

slightly reliable
highly reliable

A.   Business Today Media Bias Analysis

Under this section, we will briefly explain the factors that contribute towards our media bias conclusion for Business Today. We will observe, analyse and comment on the Business Today language used, presidential endorsement, controversies, allegations, political views of Business Today’s editors, etc. to support our inference.

1. Business Today Emotional Influence & Adjectives in Headlines

We will rummage through previous headlines of Business Today to look out for usage of influential language, adjectives, emotionally charged words, etc. that suggests any bias of Business Today towards any side of the spectrum.

2. Business Today Endorsement of President

Endorsement of presidential candidates in elections comments strongly about a newspaper’s affiliation towards left or right. We will look out for candidates that Business Today has endorsed in previous presidential elections to support Business Today’s political bias.

3. Political leader’s Criticism of Business Today

A political leader’s frequent criticism of Business Today will also suggest about political inclination of the newspaper. In this section, we will observe if any political leader has criticised Business Today in the past to support our arguments.

4. Allegations on Business Today

Under this section, we will look out for any previous allegations against Business Today by any political leader, party, organization or readers to support if Business Today is biased towards left, right or center.

5. Media Bias Articles from Research Papers, Institutions, etc.

Several reputed fact checking and media bias analytics organizations conduct thorough surveys and research to write about Business Today media bias. To substantiate our claims about Business Today’s media bias inclination, we will cite these highly reliable sources and research from reputed organizations.

6. Audience of Business Today

The audience of Business Today also strongly suggests its media bias. Therefore, to further substantiate our claims, we will write about Business Today’s audience whether they are democrats or republicans in their political affinities.

7. Business Today’s controversial statements and tweets

Several newspapers make controversial statements or tweets on social media that reflect their affinity towards any ideology. We will flip through Business Today social media accounts to look for clues that suggests Business Today media bias.

8. Popular editors of Business Today

Any popular person or editor associated with the Business Today will also speak a lot about Business Today’s media bias. We will analyze popular persons or editors of Business Today that are directly or indirectly linked to any political party or ideology.

9. Business Today CEO’s political views

In this section, we will look if Business Today CEO supports or sponsors any political party directly or indirectly. We will look for his tweets, statements, opinion pieces, and controversies that will take us towards Business Today’s media bias.

B. Business Today Factual Reporting Analysis

After Business Today media bias, we will write about Business Today’s factual reporting, to check whether Business Today is reliable or not. There are several parameters on which we will be analyzing Business Today’s factual accuracies and will comment if Business Today has ever published any false or misleading reports.

1. Business Today’s misleading or false news articles

We will look for Business Today’s previous history if it has ever intentionally or unintentionally published any fake news, false or misleading reports to influence audience. We will also write about false claims made by Business Today in its Op-Ed or news section.

2. Popular Fact-Checking Organizations’ Analysis of Business Today

Several fact-checking organizations including Politico, FactCheck, Snopes, Poynter, etc. conduct frequent fact-check on news articles published by newspapers. We will list down fact-checks that mentioned Business Today to suggest if Business Today has published false stories in the past or not.

3. Sources of Business Today

Sources quotes by newspapers are also indicative of their reliability. We will check the sources quoted by Business Today in their news stories to find out if Business Today is factually reliable or not.

C. Business Today Reliability Ratings by Fact-Checking Organizations

Several organizations across the globe independently conduct thorough research and studies on the pattern of news coverage by mainstream media. These websites study the articles published by the news media with the help of professionals and rate them on the basis of bias and reliability. Under this section, we will find out what other fact-checking organizations and media monitors have to say about Business Today.

D. History of Business Today

Business Today is based out of Kenya and primarily published from Kenya . In this section, we will comment about the history of Business Today including Business Today founder, Business Today publisher, Business Today circulation and Business Today headquarters.

E. Business Today Funding & Ownership

Under this section, mediabuzz will write about Business Today’s investors, stakeholders and owners to analyze how Business Today’s media bias and factual reliability is affected.

F. Readers of Business Today

Under this section, we will provide you approximate numbers of readers Business Today enjoy. It will also have an age-wise, demographic-wise, gender-wise and political opinion-wise distribution of Business Today audience.


G. Business Today Media Bias and Credibility – Conclusion

After a thorough analysis of Business Today on the above mentioned parameters, we will sum up if Business Today is a left, center or right biased newspaper. Based on the analysis, we will offer a judgement on whether Business Today is a reliable or unreliable publication when factual reporting is concerned.

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