Briefly is a popular newspaper in South Africa, published from and headquartered in South Africa. In this article, Mediabuzz is going to analyze Briefly’s media bias and Briefly’s factual reporting on the basis of its coverage, language used, presidential endorsements, media reports, research and blind surveys. We have also commented on the left or right biasedness of the Briefly along with its factual accuracy.
Media Bias Analysis Summary
After thorough research, we will conclude whether the Brieflyis Left Leaning, Right Leaning or Centred in its approach. For Briefly, we will go through several researches, studies, blind surveys, headline analysis, etc. to comment on Briefly’s media bias. Based on the above analysis, we will assign one of the media bias meter out of all the seven possible meters shown here.
Factual Reporting Summary
For commenting on the factual accuracy of the Briefly, we will flip through previous news articles of the publication and observe if Briefly has published any factually incorrect information. Based on this, we will conclude that we have commented on the factual accuracy of Briefly. Based on the above analysis, we will assign one of the media reliability meter out of all the three possible meters shown here.
A. Briefly Media Bias Analysis
Under this section, we will briefly explain the factors that contribute towards our media bias conclusion for Briefly. We will observe, analyse and comment on the Briefly language used, presidential endorsement, controversies, allegations, political views of Briefly’s editors, etc. to support our inference.
1. Briefly Emotional Influence & Adjectives in Headlines
We will rummage through previous headlines of Briefly to look out for usage of influential language, adjectives, emotionally charged words, etc. that suggests any bias of Briefly towards any side of the spectrum.
2. Briefly Endorsement of President
Endorsement of presidential candidates in elections comments strongly about a newspaper’s affiliation towards left or right. We will look out for candidates that Briefly has endorsed in previous presidential elections to support Briefly’s political bias.
3. Political leader’s Criticism of Briefly
A political leader’s frequent criticism of Briefly will also suggest about political inclination of the newspaper. In this section, we will observe if any political leader has criticised Briefly in the past to support our arguments.
4. Allegations on Briefly
Under this section, we will look out for any previous allegations against Briefly by any political leader, party, organization or readers to support if Briefly is biased towards left, right or center.
5. Media Bias Articles from Research Papers, Institutions, etc.
Several reputed fact checking and media bias analytics organizations conduct thorough surveys and research to write about Briefly media bias. To substantiate our claims about Briefly’s media bias inclination, we will cite these highly reliable sources and research from reputed organizations.
6. Audience of Briefly
The audience of Briefly also strongly suggests its media bias. Therefore, to further substantiate our claims, we will write about Briefly’s audience whether they are democrats or republicans in their political affinities.
7. Briefly’s controversial statements and tweets
Several newspapers make controversial statements or tweets on social media that reflect their affinity towards any ideology. We will flip through Briefly social media accounts to look for clues that suggests Briefly media bias.
8. Popular editors of Briefly
Any popular person or editor associated with the Briefly will also speak a lot about Briefly’s media bias. We will analyze popular persons or editors of Briefly that are directly or indirectly linked to any political party or ideology.
9. Briefly CEO’s political views
In this section, we will look if Briefly CEO supports or sponsors any political party directly or indirectly. We will look for his tweets, statements, opinion pieces, and controversies that will take us towards Briefly’s media bias.
B. Briefly Factual Reporting Analysis
After Briefly media bias, we will write about Briefly’s factual reporting, to check whether Briefly is reliable or not. There are several parameters on which we will be analyzing Briefly’s factual accuracies and will comment if Briefly has ever published any false or misleading reports.
1. Briefly’s misleading or false news articles
We will look for Briefly’s previous history if it has ever intentionally or unintentionally published any fake news, false or misleading reports to influence audience. We will also write about false claims made by Briefly in its Op-Ed or news section.
2. Popular Fact-Checking Organizations’ Analysis of Briefly
Several fact-checking organizations including Politico, FactCheck, Snopes, Poynter, etc. conduct frequent fact-check on news articles published by newspapers. We will list down fact-checks that mentioned Briefly to suggest if Briefly has published false stories in the past or not.
3. Sources of Briefly
Sources quotes by newspapers are also indicative of their reliability. We will check the sources quoted by Briefly in their news stories to find out if Briefly is factually reliable or not.
C. Briefly Reliability Ratings by Fact-Checking Organizations
Several organizations across the globe independently conduct thorough research and studies on the pattern of news coverage by mainstream media. These websites study the articles published by the news media with the help of professionals and rate them on the basis of bias and reliability. Under this section, we will find out what other fact-checking organizations and media monitors have to say about Briefly.
D. History of Briefly
Briefly is based out of South Africa and primarily published from South Africa . In this section, we will comment about the history of Briefly including Briefly founder, Briefly publisher, Briefly circulation and Briefly headquarters.
E. Briefly Funding & Ownership
Under this section, mediabuzz will write about Briefly’s investors, stakeholders and owners to analyze how Briefly’s media bias and factual reliability is affected.
F. Readers of Briefly
Under this section, we will provide you approximate numbers of readers Briefly enjoy. It will also have an age-wise, demographic-wise, gender-wise and political opinion-wise distribution of Briefly audience.
G. Briefly Media Bias and Credibility – Conclusion
After a thorough analysis of Briefly on the above mentioned parameters, we will sum up if Briefly is a left, center or right biased newspaper. Based on the analysis, we will offer a judgement on whether Briefly is a reliable or unreliable publication when factual reporting is concerned.